Credit Union IndexThe latest growth strategies in marketing and AI enablement for credit unions
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Latest action · Nov 13ACTMarketing

Update your ad checklist: NCUA statement rule ends

In short: NCUA removed the rule that an ad must carry its official advertising statement. Update your ad checklist and your templates together with compliance. Keep the official NCUA sign in place.

  1. Ask compliance to read the final rule for Part 740 and confirm the effective date.
  2. List every template that carries the statement: print, web banners, search ads, social posts, radio and video scripts.
  3. Decide with compliance where the credit union keeps the statement by choice, and where it comes out.
For: Federally insured credit unions. All sizes. Marketing lead, compliance officer.

Latest

ACT = do it now · WATCH = get ready · SKIP = ignore it

Marketing

Nov 13Action
Update your ad checklist: NCUA statement rule endsNCUA removed the rule that every ad must carry its official advertising statement. The official sign rule and the accuracy rule stay. Here is what to change.For: Federally insured credit unions. All sizes. Marketing lead, compliance officer.
ACT
Nov 13Action
Trace your last 300 applications before you buy more adsBefore you raise the ad budget, follow your last 300 online applications to the end. Count how many were finished, approved and funded.For: Community charters. $100 million to $1 billion. Marketing lead, digital banking lead.
ACT
Nov 13Action
Score how AI assistants rank your credit unionA car dealer scored all 349 stores of his brand on how AI assistants answer about them. A credit union can score itself and five local competitors by hand.For: Community charters. All sizes. Marketing lead. Under $100 million: the CEO.
ACT
Nov 13Action
Google's update: record applications and funded accountsGoogle started a core update and added a new AI model to Search. Record your online applications and funded accounts now, and compare them when the rollout ends.For: All charters. $100 million to $1 billion. Marketing lead, digital banking lead.
WATCH
Nov 13Action
Check if your credit union can claim its ChatGPT profileOpenAI opened a free tool for claiming a business profile in ChatGPT. Search for your credit union this week, and claim the profile with an account you control.For: All charters. All sizes. Marketing lead, compliance officer. Under $100 million: the CEO.
WATCH

AI at Work

Nov 13Action
Sort loan application papers with AI, as a bank doesNorthern Trust reports that an AI agent cut the time to prepare a new client's records by 83%. A credit union can use the same pattern for the papers in a loan file.For: All charters. $100 million and up. Chief lending officer, IT lead.
ACT
Nov 13Action
Rank your AI uses in four levels, as bank examiners doA bank regulator published how its examiners review AI. They rank each AI use by what can go wrong. A credit union can make the same one-page list for its board and its examiner.For: All charters. All sizes. Compliance officer, IT lead, CEO, board member.
ACT
Nov 13Action
Check if staff built AI apps that hold member dataA security firm found 35,578 apps made with one AI app builder open to anyone with the link. Check this week whether your staff built an app with member data in it.For: All charters. All sizes. IT lead, compliance officer. Under $100 million: the CEO.
ACT
Nov 13Action
Check ad copy against your compliance checklist with AIThe legal team at Fujifilm Biotechnologies built an AI agent that checks contracts against written standards. A credit union can use the same method on ad copy before compliance review.For: All charters. $100 million and up. Marketing lead, compliance officer.
WATCH
Nov 13Action
Add AI to loan processing one step at a timePennymac says AI agents now do about 40% of its back-office loan work, and each agent started with a person reviewing every action. Here is how a credit union can prepare.For: Credit unions that make mortgages. $100 million and up. Chief lending officer, IT lead.
WATCH

News

Nov 13News
Regulators extend comments on vendor risk guidanceNCUA and three bank regulators moved the comment deadline on proposed third-party risk guidance to Dec 16, 2026. The guidance covers insured credit unions.For: Federally insured credit unions. All sizes. Compliance officer, IT lead, CEO.
Nov 13News
NCUA sets a public hearing on its next budgetNCUA will hold a public hearing on its staff draft budget for 2027 and 2028 on Nov 17, 2026. Written comments are due Nov 30, 2026.For: Federally insured credit unions. All sizes. CEO, CFO, board member.
Nov 13News
NCUA ends the advertising statement rule for adsNCUA announced four final rules on Nov 13, 2026. One removes the rule that ads must carry the official NCUA advertising statement.For: Federally insured credit unions. All sizes. CEO, compliance officer, marketing lead.
Nov 13News
Home equity hits a record, and borrowers switch lendersMortgage holders held a record $17.5 trillion in home equity in the third quarter. Servicers kept only 26% of the borrowers who refinanced to take cash out.For: Credit unions that make mortgages and home equity loans. All sizes. Chief lending officer, marketing lead.