# NCUA ends the advertising statement rule for ads

Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: News
Who it is for: Federally insured credit unions. All sizes. CEO, compliance officer, marketing lead.

NCUA announced four final rules, and one of them removes the rule that an ad must carry the official NCUA advertising statement.

## The facts
- NCUA announced the four final rules on Nov 13, 2026, as part of its Deregulation Project.
- Part 740: a federally insured credit union no longer has to include the official NCUA advertising statement in its ads. NCUA lists Nov 16, 2026 as the effective date.
- The official NCUA sign is still required. Ads must still be accurate and not misleading about share insurance.
- NCUA removed section 701.31, its summary of Fair Housing Act requirements. It says the duties under the Fair Housing Act and the Equal Credit Opportunity Act are unchanged.
- NCUA removed Part 716 on privacy and Part 761 on the registration of mortgage loan originators. The consumer bureau's Regulation P and Regulation G still apply.

## What it means for you
Ad templates can change. The duties on fair lending, privacy and loan originator registration stay the same.

## Sources
- NCUA press release, primary source, Nov 13, 2026: https://ncua.gov/newsroom/press-release/2026/ncua-announces-four-final-rules
- NCUA Deregulation Project page, primary source, Nov 13, 2026: https://ncua.gov/news/deregulation-project

General information, not financial, legal or regulatory advice. Not affiliated with the NCUA.

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