# Score how AI assistants rank your credit union

Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: Marketing. Verdict: ACT
Who it is for: Community charters. All sizes. Marketing lead. Under $100 million: the CEO.

A car dealer built a score for how AI assistants answer about every store of his brand. A credit union can build the same score by hand for itself and five local competitors. Do it each month, and correct every wrong rate, fee or membership fact at its source.

## Why
Mike Yates runs a BMW store in New Jersey. He built a tool that asks ChatGPT, Gemini and Claude about every BMW store by name. It asks four things: does the assistant know the store, would it recommend it, how does it compare with stores nearby, and what is its reputation. The 349 stores scored from 51.4 to 91.0. He found no link between a store's search ranking and its AI score. He added an award to his home page, and he reports that ChatGPT named it the next morning. People ask an AI about a credit union in the same way: who has the best car loan rate near me, and can I join?

## Steps
1. List your credit union and five competitors in your area. Include credit unions, a large bank and an online bank.
2. Open ChatGPT, Gemini and Claude in a private browser window.
3. Ask each one four questions about each name: Do you know it? Would you recommend it? How does it compare with others nearby? What is its reputation?
4. Score each answer the way the dealer did: knows the name 40 points, recommends it 35, knows its reputation 25.
5. Ask three more questions about your own credit union: who can join, today's rate on your main certificate, and your branch hours.
6. Write down every wrong fact. Old rates and wrong membership rules come first.
7. Correct each fact at its source: your rate page first, then your Google listing, then the rate comparison sites.
8. Ask your web vendor whether AI crawlers can read your rate page and your who-can-join page.
9. Repeat on the same day each month with the same five names. Give the board the score each quarter.

## Cost and time
No cost by hand. About one hour a month. The dealer's own tool costs $99 a month and covers car dealers.

## The rule to check
A rate shown anywhere must be current, and a savings rate must appear as APY with its terms. No page may suggest that anyone can join if they cannot. A corrected rate page goes through compliance review like any ad.

## What can go wrong
Answers change from person to person and from day to day. Compare your score only with your own score from last month and with the same five names.

## Sources
- Car Dealership Guy, trade publication, Nov 10, 2026: https://news.dealershipguy.com/p/bmw-dealer-s-ai-tool-ranks-all-349-u-s-bmw-stores-on-ai-visibility

General information, not financial, legal or regulatory advice. Not affiliated with the NCUA.

Page: https://creditunionindex.com/marketing/score-how-ai-assistants-rank-your-credit-union/